Health care strategy was turned upside down in early 2020 by the COVID-19 pandemic. In a matter of weeks, the crisis impacted every aspect of care delivery nationwide.

Now that months have passed and the field is navigating towards a new normal, the AHA is inviting health care leaders in strategy and innovation to come together to share lessons learned and plans for the future as the field moves from response through recovery and on to rebuilding.

Join the American Hospital Association September 14-16 for a virtual event brought to you by the AHA Center for Health Innovation and the Society for Health Care Strategy and Market Development that will convene the field’s leading thinkers, strategists and doers – including innovators who are shifting traditional business models in this dramatically different environment.

Join a diverse community of hospital and health systems leaders looking to share, learn, innovate and strategize for the new era of care delivery post-COVID-19.  

  • Executive leadership
  • Trustees
  • Strategic planning and business development
  • Clinical and operational executives
  • Marketing and digital engagement
  • Communications and public relations

Our virtual conference will feature educational programming addressing topics such as:

  • Clinical innovations and new care models including those that address equity considerations

  • Financial implications and recovery

  • The new patient experience of virtual care and digital engagement

  • Workforce considerations including burnout, resiliency

  • Consumer perceptions and communications strategies

  • Implications for strategic planning and emerging business models